Scott Jens, OD, FAAO, has been named to the executive team at Deya as Chief Commercial Officer (CCO). Dr. Jens is one of optometry’s foremost technology visionaries, having been co-founder and CEO of the eye care software company RevolutionEHR. Since 2019 he has been a consultant to dozens of software companies and their leaders through his executive coaching service, Sandbox Spaces LLC. In serving as CCO, he is responsible for developing the Deya brand and go-to-market strategy, as well as assisting the development team with product management insights.
Deya is a connected care platform that allows Eye Care Professionals (ECPs) to extend their clinic to patients through the smartphone. With increasing consumerism in health care, Deya aims to deliver to ECPs the technology that will create “zero distance” between doctor and patient through the secure, HIPAA-compliant Deya patient app.
As doctors deliver digital e-visits to condition-appropriate patients, each can securely message the other as well as gain patient symptom and treatment compliance updates. Deya analyzes patients’ self-captured eye images and presents the ECP with structured observations to support their clinical review of changes over time. Furthermore, Deya is developing its smartphone eye image capture technology to give ECPs an in-clinic external ocular photography tool. All of Deya’s tools allow ECPs to bill CPT services for care delivered.
Dr. Jens and Deya’s CEO & Co-Founder, Dr. Jovi Boparai, an ophthalmologist, are the lead AI data model trainers for Deya’s proprietary AI engine. With approximately ten thousand patient self-captured anterior segment images, Deya is leading the way in development of software tools to help ECPs care for patients with a variety of conditions from conjunctivitis to eyelid lesions to complications with contact lens fits.
Dr. Boparai said about Dr. Jens’ new role with the company, “Dr. Jens and I have worked in perfect synchrony to create an optometry-ophthalmology partnership where any ECP can deliver value to their patients with the Deya technology. We celebrate all eye doctors while helping them understand that their patients are increasingly demanding more real-time access. Gone should be the days when patients send to us an unsecure text message with an eye photo attached, asking us to render advice for free.”
Dr. Jens was serving as Chief Medical Officer for Deya before his elevation to the executive leadership team. In that role he successfully led alpha testing of Deya in eye care practices and recently launched a new pilot program for ECPs to beta test Deya with their patients. His work has led to innovative pricing initiatives in which ECPs who subscribe to Deya will always be able to secure revenue to completely offset Deya’s fees, with super-users potentially achieving three-to-four times revenue to cost return on investment. He also led conversations with the industry’s EHR leaders to begin to secure EHR integrations that will further assist the ECP and staff with workflow optimization.
Dr. Jens stated, “Deya will be market ready at the end of this year, and I am enthusiastic to be part of delivering a transformative patient care experience system to my ECP colleagues. I’m proud to have led teams that created transformational software in use by tens of thousands of ECPs who care for millions of patients, and anticipate that the Deya team will bring new, powerful paradigm shifts in eye care delivery standards.”
